Information Architecture
Getting in freelance IA's can be a pain. We know - we gave up being freelancers and created Zabisco so we could provide a better, more reliable and consistent IA service. Our alternative to using a freelance information architect gives our clients a deep and wide range of IA skills that can't be beat on budget or quality.
Freelance IA
Personas
We're not one of those places that talk a lot about personas, but don't make use of them. Far from it. We live and breath the user experience and so we know how to craft effective personas to represent your end audience. Everything from research to pen portraits, we can produce a useful set of identities that can be referenced at any times of a project (or even afterwards) to keep things user centric.
Creating Personas
User / Customer Journeys
Because we spend so much time getting into the psyche of users, we're pretty slick at designing an effective and engaging journey that will make your project a big success. We design the flows that match your audience personas and align with your goals in Google.
Design User Journeys
Sitemaps
All sitemaps are not created equally - trust us, a tree-diagram is no way to communicate a Web 2.0 experience or lateral navigation paths. One of our big things at Zabisco Digital is creating new and innovative styles of sitemap. Our sitemaps show templates, journeys and data flows in-situ and through our growing design styles you can have it produced to suit any type of client or technical audience.
Creating sitemaps
Taxonomy
Every project is unique and so you need to make sure you target your audience with the right facets to the content and services in your project and in a way that is suited to their personalities and knowledge. We know how to develop a taxonomy that will make your project stand our from the crowd and get users attention.
Content &' Site Audits
It's not always the most glamourous jobs in IA, but a content audit is often one of the most important deliverables you could need - especially for a redesign or migration project. Thankfully, we've developed a really efficient way to trawl through even large sites and log all the content - as well as with assigning each item a unique reference ID and action flags based on your need.
Content Matrix
